Foodservice

7-Eleven’s New Pumpkin Spice Slurpee a ‘Fun Experiment for Fans’

Available now at only 5 locations, flavor ‘is unlike anything fall flavor fans have tasted before,’ convenience-store chain says
Pumpkin Spice Slurpee
Photograph courtesy of 7-Eleven

There’s a new Slurpee flavor at 7-Eleven. Its name is Pumpkin Spice, and it’s being tested at five locations in the country.

“The Pumpkin Spice Slurpee drink is unlike anything fall flavor fans have tasted before, with the flavor of pumpkin and cinnamon spice swirled together in the form of a refreshing, ice-cold Slurpee drink,” Irving, Texas-based 7-Eleven said. “This twist on the iconic frozen beverage arrives today at five select 7-Eleven and Speedway stores.”    

The new flavor is available while supplies last beginning Aug. 1. It’s being sold at two stores in Los Angeles, one in New York City, one in Enon, Ohio, and one in Irving, Texas.

7-Eleven also is rolling out several classic pumpkin-inspired coffee options. Available now at 7-Eleven, Speedway and Stripes stores, they are:

  • Pumpkin Cream Cold Brew: The newest edition to the pumpkin-inspired lineup combines the smooth, robust flavor of cold brew coffee with the sweet and creamy goodness of pumpkin pie spices.
  • Pumpkin Spice Coffee: This offering incorporates the comforting spices of cinnamon, nutmeg and cloves to create a harmony of fall flavors.
  • Pumpkin Spice Latte: The original fall staple includes seasonal spices atop a creamy pumpkin-flavored latte.

“7-Eleven customers are huge pumpkin spice fans, so we’re always looking for reasons to bring out the pumpkins a bit early and delight customers with new creations,” said Dennis Phelps, senior vice president of merchandising (vault and proprietary beverages) at 7-Eleven. “In addition to our exciting pumpkin spice coffee offerings at stores nationwide, the introduction of the Pumpkin Spice Slurpee drink is a fun experiment for fans in some of our top Slurpee drink markets. This year, you don’t have to just be a coffee lover to get your pumpkin spice fix!”

7-Eleven operates, franchises or licenses more than 83,000 convenience stores in 19 countries and regions, including more than 13,000 7-Eleven convenience stores in the United States. In addition to 7-Eleven c-stores, the company operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company, Speedy Cafe and Raise the Roost Chicken and Biscuits restaurant brands.

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