General Merchandise/HBC

7-Eleven Launches ‘Summer of Cashback’ Program for 7NOW Members

Convenience-store chain also launches ‘The Always Open, Open,’ its latest golf merchandise collection
7-eleven golf
Photographs courtesy of 7-Eleven

7-Eleven Inc., through Dec. 31, is offering new and existing 7NOW Gold Pass subscribers 10% cash back on all 7-Eleven and 7NOW Delivery app orders as part of the convenience-store retailer’s Summer of Cashback program. Non-Gold Pass members will receive 5% cash back.

Cashback is automatically loaded into customers’ digital wallets within seconds of delivery completion, does not expire and can be used anywhere within the 7-Eleven and 7NOW network, the company said.

The offer is not applicable for select age-restricted restaurant or web order products, including alcohol, tobacco and lottery purchases. Cashback also excludes promotional code reductions, said 7-Eleven.

By joining 7NOW Gold Pass through the 7NOW app, members sign up for a recurring monthly subscription. After the 14-day free trial period ends, the payment method on file will be charged $6.95 plus applicable taxes, and the subscription will automatically renew monthly. 7Now Gold Pass membership waives the delivery fee on delivery orders.

7-Eleven is also offering $1 deals.

Through July 23, customers can shop select drinks, snacks, pizza slices and candy, including fan- 7-Select gummies, for $1 each with 7Rewards.

In other news, 7-Eleven has launched “The Always Open, Open,” its second golf collection available at 7Collection, the retailer’s online merchandise store.

“The Always Open, Open” 2024 collection includes:

  • 7-Eleven x Sunday Gold Gear: 7-Eleven has teamed up with golf brand Sunday Golf to create a variety of premium, limited-edition items, including the ultra-lightweight vegan leather 7-Eleven x Sunday Golf El Camino stand bag; the 7-Eleven head cover; and the Big Frosty cooler bag.
  • Fairway Fashions: Apparel includes polos, windbreakers, warmup jackets, retro button-ups and sweater vests.
  • Casual Cool: Casual golf T-shirts that “give off a laid-back vibe with a nod to convenience culture,” featuring slogans like “Keeping You Refreshed on the Fairway,” “The Always Open, Open,” “Swing by 7/11” and more.
  • Shade Seekers: Caps, visors and bucket hats.

To celebrate “The Always Open, Open” collection drop, 7-Eleven is offering customers a chance to win a suite of prizes from the collection, including a custom golf bag, via a social media sweepstakes, until Aug. 6.

"Following the incredible response to last year's golf collection, we've taken everything that customers loved about that drop and kicked it up notch with new and unique pieces this year” said Marissa Jarratt, executive vice president and chief marketing and sustainability officer at 7-Eleven. “This line was created for fashion and golf enthusiasts alike, taking the evolving appeal of golf culture and intersecting it with fashion trends to celebrate summer, sports and the joy of convenience."

Based in Irving, Texas, 7-Eleven operates, franchises or licenses more than 83,000 convenience stores in 19 countries and regions, including more than 13,000 7-Eleven convenience stores in the United States. In addition to 7-Eleven c-stores, the company operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company, Speedy Cafe and Raise the Roost Chicken and Biscuits restaurant brands.

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