National Truck Driver Appreciation Week begins Sept. 15, but Pilot is making it a monthlong celebration.
Pilot is celebrating truck drivers all of September with free drinks, special deals and the return of its annual Road Warrior contest.
“It truly is an honor to work shoulder to shoulder with professional drivers who keep North America moving, day in and day out,” said Jordan Spradling, vice president of transportation and logistics at Pilot. “At Pilot, we are committed to doing our part to support, serve and show professional drivers they matter, and we look forward to seeing them out here on the road.”
Pilot's Driver Appreciation campaign reflects the brand’s new creative direction, focusing on “the people and moments that make the middle of nowhere feel like somewhere,” the Knoxville, Tennessee-based company said. “Featuring real professional drivers in its campaign, Pilot celebrates the hardworking people behind the wheel of a big rig with a ‘Here’s to You’ cheers and an inviting call to ‘See You Out Here.’”
Throughout September, Pilot will feature professional drivers in its commercials, billboards, store signage and digital content.
- Pilot Co. is No. 15 on CSP’s 2024 Top 202 ranking of U.S. convenience-store chains by store count.
To further recognize professional drivers and share their stories, Pilot is kicking off its annual Road Warrior contest with a $25,000 grand prize.
“The contest recognizes the individuals who weather the storms, long hours and tight schedules, day in and day out to keep North America moving,” Pilot said. “For this year’s contest, surprise personalities will invite people to nominate the professional drivers in their lives by visiting Pilot’s Facebook page and giving them a shout-out on each week’s Road Warrior recognition post.”
Every week during the contest, one deserving driver will be selected based on the details of their nomination to win a $1,000 prize, Pilot said. At the end of the month, one of the four weekly Road Warrior winners will be named the grand prize recipient and will be awarded an additional $25,000. Winners will be announced in October.
Exclusive Savings
Additionally, professional drivers are being offered exclusive savings all September via the myRewards Plus app at participating Pilot, Flying J and One9 travel centers, including:
- Three free drinks every week, including Pilot coffee, fountain drinks and beverage brands from the cooler
- Exclusive discounts on snack items
- Military and veteran professional drivers will receive extra discounts on snacks in addition to the 10% military discount on food and beverage (after authentication through ID.me)
Customers must download the myRewards Plus app to find the nearest participating travel center and take advantage of these offers.
Oklahoma City-based Love’s also is offering promotions throughout September.
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