Clipper Petroleum, Flowery Branch, Georgia, launched local delivery and pickup services across the convenience-store chain’s Georgia and South Carolina locations in partnership with Lula Commerce.
“We are very pleased with the results we have seen in the partnership with Lula Commerce,” said Tony Legg, director of operational compliance and programs at Clipper Petroleum. “We tried third-party delivery early on. We did not have the success that we are enjoying today. Their support team has been great to work with and help deliver results. They keep us updated on store performance, training videos and site level support to help deliver our products to our customers.”
By partnering with Lula, Clipper has successfully launched digital commerce across its markets, streamlining tasks such as delivery service relationship management, digital order accounting and reconciliation, operational and growth strategy and information technology (IT) functions, including back-office integration. This partnership effectively frees up approximately 2.7 full-time resources, allowing Clipper Petroleum to efficiently scale its digital commerce operations.
Lula Commerce’s managed services enable Clipper Petroleum to delegate all digital commerce operations, allowing the brand to focus on core business activities while benefiting from enhanced brand visibility and incremental sales through additional channels, according to Clipper Petroleum.
“We're excited to partner with Clipper Petroleum and unlock online channels for additional sales,” said Adit Gupta, co-founder and CEO of Lula Commerce. “Over the past few months, we've seen significant incremental demand from new customers who have discovered Clipper through digital channels. The direction that Clipper’s leadership is taking is truly impressive, and it's a pleasure to strategically support their efforts in delivering exceptional outcomes for the brand.”
In 2015, Clipper Petroleum launched its first mobile app. The partnership with Lula Commerce represents Clipper’s intent to offer customers’ innovative ways to interact with the brand, it said, by expanding its digital capabilities and further enhancing its customer experience through delivery and pickup services such as DoorDash, Uber Eats, Grubhub and more.
Since the initial launch in February 2024, Clipper Petroleum has served more than 5,000 shoppers through its new digital platforms, marking a significant milestone in its digital transformation.
Founded in 1933 and acquired by Tom Bower Sr. and Bob Braff in 1974, Clipper Petroleum has grown and now operates 23 convenience stores, six quick-service restaurants (QSRs), and supplies fuel to more than 300 dealer partner accounts across the Southeast. Celebrating its 50-year anniversary this year, the company remains committed to evolving with its customers' needs by embracing modern technology and expanding its service offerings.
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