Convenience stores are known to be a place where consumers can stop in for a quick and satisfying meal or snack. According to Technomic’s 2023 Retail Foodservice Consumer Trend Report, 53% of consumers purchase prepared foods for breakfast from a retail location at least once a month. For these shoppers, the top purchase driver of these goods is how good or appetizing the food looks, but convenience and flavor also play a role.
C-store shoppers are looking to get in and out quickly and be on their way. In fact, according to Techmomic’s recent Breakfast Consumer Trend Report, the No. 1 reason for choosing a place to get breakfast is whether it is a convenient location near home. Beyond proximity, foods that are portable and handheld without being messy are big sellers, as are foods that offer unique or different flavors, or foods that offer familiar flavors in new or unique formats (think a breakfast roll-up vs. a breakfast sandwich).
For retailers wanting to boost breakfast traffic, limited time offerings (LTOs) can be a great way to attract more customers. Whether the LTO is featuring a new and exciting product or offers a combo deal such as “food and a beverage” for a lower price than when purchased individually, the offer itself entices consumers. By offering something that may not be around forever, retailers can harness the interest of shoppers who want to take advantage.
Breakfast LTOs need not be complicated, either. For instance, options from Ruiz Foods provide just what consumers are looking for—convenient, handheld choices that feature flavors and ingredients they know and love in unique and fun formats. The brand’s popular roller grill Tornados® are available in Egg, Bacon, Cheese & Salsa, as well as Egg, Sausage and Cheese flavors for traditional breakfast enthusiasts. For shoppers who want something a little different, French Toast & Sausage Tornados® and Supreme Omelet Tornados® fit the bill. The brand also offers breakfast burrito options, as well as an array of both savory and sweet breakfast empanadas—perfect for meeting the needs of virtually any consumer.
By showcasing these products—handheld, craveable and convenient—as breakfast LTOs, retailers can not only appeal to consumers who want a quick snack or meal, but also those who don’t want just another fast-food breakfast sandwich. And when offered as a combo deal LTO, there’s even more opportunity. For instance, retailers can pair two Tornados® or two empanadas with a coffee beverage or soft drink to give their customers a full meal deal at a great price.
By increasing the value of breakfast offerings—through unique formats and ingredients, as well as through meal deals—retailers can capture more of the on-the-go breakfast crowd with ease.
To learn more about breakfast—and all-day—foodservice offerings from Ruiz Foods, click here.
This post is sponsored by Ruiz Foodservice