Victory Marketing/Sprint Mart

Morris Petroleum and The Dutch Group jointly own the Sprint Mart convenience stores in Alabama, Louisiana and Mississippi through Victory Marketing LLC, which the owners formed to operate the c-store business. The companies also are involved in other businesses, including fuel distributor Victory Energy. Besides operating and supplying fuel to its own stores, the company is a jobber for about another 70 dealer sites.

Sprint Mart stores offer private-label packaged beverages in addition to national brands. Its foodservice program includes prepared items such as burgers, pizza and barbecue; prepackaged deli sandwiches; and its proprietary Best Bean coffee and Finish Line fountain drinks.

The chain uses time and attendance, human resources, payroll and employee scheduling applications from workforce management solution provider Kronos Inc., Lowell, Mass.

Sprint Mart acquired the assets of The Spencer Cos. Inc., owner of 31 MinitMan Food Stores, in February 2021. The deal also includes several dealer locations, numerous unmanned cardlock facilities and fuel transportation assets.

For benchmarking purposes, store counts are as of Jan. 1, 2022.