Michael Caldwell of Yesway has joined Rovertown as its new customer success manager, enterprise.
Amid growth in enterprise organizations choosing Rovertown’s app platform to power its digital engagement experiences, the company saw the need to further enhance its industry-leading customer success reputation.
Caldwell started at the Yesway convenience-store chain in 2017 and grew its award-winning loyalty program from 35 stores to more than 435 stores—and earned a reputation as an innovator in the industry. Following Yesway’s 2019 acquisition of the Allsup’s brand, Caldwell incorporated its more than 300 stores, giving the chain its first-ever loyalty program and unveiling the even more powerful Yesway & Allsup’s Rewards.
“I’ve known the Rovertown team for several years, and I’ve always admired the work they’ve done to move our industry forward,” said Caldwell. “It’s so important for the digital experience to match a brand’s reputation and give customers that same ‘feel good’ feeling they get when they walk through the door. I’m thrilled to leverage more than seven years of experience at Yesway to serve our enterprise clients and enhance the customer-first approach that has made Rovertown so successful.”
Prior to joining Yesway, Caldwell spent nearly six years at Margaritas Management Group, a family-owned restaurant company with more than 20 Mexican restaurants, where he also built a successful rewards program.
At Rovertown, Caldwell will leverage his experience and skillset to establish a customer success program built specifically for the needs of enterprise clients. This comes at a crucial moment in Rovertown’s history as many enterprise retailers have chosen to join the Rovertown App Platform to level up their digital store experience, the company said.
Caldwell’s appointment also comes on the heels of several recent hires, including Tyler Cameron, formerly of Mapco, as Rovertown’s head of strategy and analytics, and Chris Patton, formerly of PAR Retail (Punchh), as Rovertown’s head of integrations and implementations.
“When retailers can turn to former retailers for support, that sends a powerful message about a company’s dedication to customer success,” says Jeffry Harrison, president and co-founder of Rovertown. “Michael Caldwell is a well-regarded leader in our industry, and the impact he made at Yesway is nothing short of incredible. We’re thrilled for him to join the Rovertown team and work side-by-side as an advocate for our largest customers.”
St. Louis-based Rovertown’s customizable platform allows retailers to build branded, design-forward apps and make self-service updates in real time.
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