The Hershey Co. is launching new flavors of its candies for Halloween, including Kit Kat Ghost Toast and Reese’s Werewolf Tracks. Convenience stores can also pick up new products from Hershey’s and Twizzlers in time for the Oct. 31 holiday.
“Hershey has long been a leader in Halloween festivities, offering beloved treats that have become synonymous with the season,” said Heather Seamans, senior manager fall marketing at The Hershey Co. “This year, with Kit Kat Ghost Toast and Reese's Werewolf Tracks, we're showcasing our commitment to innovation and fun with bold, exciting Halloween flavors, inviting consumers to choose both.”
New products for Halloween 2024 include:
- Kit Kat Ghost Toast: The classic, crisp wafers of a Kit Kat are wrapped in a new cinnamon toast flavored crème. Available for a limited time in standard, king and snack sizes.
- Reese’s Werewolf Tracks: This treat features a combination of vanilla-flavored creme, milk chocolate and peanut butter in snack, standard and king sizes.
- Hershey’s Milk Chocolate Harry Potter Bar Snack Size: These special edition chocolate bars are inspired by the world of Harry Potter. One of the four houses of Hogwarts, the school in the “Harry Potter” book series, are engraved on each bar. The treats are available in 9.45-ounce bags.
- Twizzlers Ghosts: Twizzlers first-ever Halloween shape will be ghosts. These cherry-flavored chewy candies come in an 8.5-ounce bag.
Returning favorites will also be available, The Hershey Co. said, including Reese’s Pumpkins, Reese’s Skeletons, Reese’s Assorted Jumbo Bag Snack Size Shapes, Hershey’s Milk Chocolate Harry Potter Standard Size Bar and Kisses and other chocolate and sweets assortments.
Halloween-themed SkinnyPop and Pirate’s Booty will also be available as 79% of Halloween shoppers plan to purchase salty snacks this season, The Hershey Co. said.
The Hershey Co., Hershey, Pennsylvania, is a snack company with more than 90 brands including Hershey’s, Reese’s, Kisses, Kit Kat, Jolly Rancher, Twizzlers, Ice Breakers, SkinnyPop, Pirate’s Booty and Dot’s Homestyle Pretzels.
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