Are you a convenience-store retailer with an idea or product that’s nearing an anniversary? If yes, consider making a party out of the milestone.
At Irving, Texas-based 7-Eleven, the chain is commemorating the 60th anniversary of originating the idea of freshly brewed coffee in to-go cups.
7-Eleven, which is tying this anniversary to the 30th anniversary of Green Day’s breakout album, Dookie, on Aug. 28 debuted an exclusive anniversary blend of the band’s coffee brand, Punk Bunny Coffee, at 7-Eleven, Speedway and Stripes convenience stores nationwide for a limited time.
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