Foodservice

7-Eleven, Green Day Team Up to Celebrate 60th Anniversary of ‘To-Go’ Coffee

Retailer, band collaborate on launch of exclusive Punk Bunny Coffee blend
Photograph courtesy of 7-Eleven

To commemorate the 60th anniversary of 7-Eleven originating the idea of freshly brewed coffee in to-go cups and the 30th anniversary of Green Day’s breakout album, 7-Eleven Inc. on Aug. 28 will debut an exclusive anniversary blend of the band’s coffee brand, Punk Bunny Coffee, at 7-Eleven, Speedway and Stripes convenience stores nationwide for a limited time.

To celebrate the launch, 7-Eleven and Punk Bunny are honoring the tradition of Green Day fans solidifying their fandom with a tattoo. On Aug. 28, starting at 8:00 a.m. ET, the first 50 fans to show up at the 7-Eleven at 800 6th Ave in New York City and get inked with a custom 7-Eleven x Punk Bunny tattoo will receive free 7-Eleven coffee for 711 days. The semi-permanent tattoo is designed by Lady Cobra, a fellow Bay Area native and tattoo artist who will be on site at the event inking some fans herself.

“This year, we celebrate the 60th anniversary of 7-Eleven as the first national retailer to offer freshly brewed coffee in to-go cups, making us the OG to-go coffee destination,” said Dennis Phelps, senior vice president of merchandising (vault and proprietary beverages) at 7-Eleven. “What better way to celebrate than by teaming up with Punk Bunny to bring new and exclusive coffee options to our customers and offering a one-of-a-kind coffee experience?”

The Punk Bunny Coffee Anniversary Blend features hints of citrus with undertones of stone fruit. The warm cocoa with spice finish creates a multi-layered coffee experience.

Punk Bunny also is bringing Fair Trade Certified coffee to 7-Eleven with bagged blends and K-Cups of the Sound Check and Last Ride In roasts, available in stores. Fans across the country can get a limited-edition Punk Bunny-inspired collectible refill mug in 7-Eleven and Speedway stores while supplies last.

“When we first came together as a band back in high school, the 7-Eleven in our hometown was our go-to spot,” said Billie Joe Armstrong, frontman of Green Day. “As we celebrate the anniversaries of two of our biggest albums, it’s a full circle moment to have our coffee company Punk Bunny available at 7-Eleven stores.”

Not in New York City, but still want to show your fandom? Punk Bunny Coffee has teamed up with 7-Eleven’s online merch shop, 7Collection™ to create a capsule of limited-time merch to celebrate the collaboration. The capsule includes co-branded tees, totes and stickers.

“As a Green Day fan myself, I am particularly excited to share this collaboration with our customers,” said Marissa Jarratt, executive vice president and chief marketing and sustainability officer. “The addition of Punk Bunny to the 7-Eleven coffee lineup continues our commitment to bring new, exclusive items to stores. Together with Punk Bunny, we hope to excite coffee and music fans everywhere and celebrate 60 years of our to-go coffee.”

Punk Bunny Coffee, formerly Oakland Coffee Works, was founded in 2023 by Green Day’s Billie Joe Armstrong, Mike Dirnt and Tré Cool.

Formed in 1986 in Berkeley, California, Green Day has sold more than 75 million records worldwide. The five-time Grammy Award-winning Rock and Roll Hall of Fame inductees released their breakout album Dookie in 1994, which sold more than 10 million and achieved 10x Platinum Diamond status.

Irving, Texas-based 7-Eleven operates, franchises or licenses more than 83,000 convenience stores in 19 countries and regions, including more than 13,000 7-Eleven convenience stores in the United States. In addition to 7-Eleven c-stores, the company operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company, Speedy Cafe and Raise the Roost Chicken and Biscuits restaurant brands.

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