Kwik Trip and the Green Bay Packers on Monday said they have renewed their partnership for multiple years.
The long-term partnership extension—an exact number of years was not given—is highlighted by Kwik Trip’s continued sponsorship of the Kwik Trip Gate (pictured), which has welcomed fans to games at Lambeau Field on the stadium’s northwest side since 2018, the Packers said.
The gate is the entry to the stadium from Titletown, a community development just west of the stadium that includes a public park with outdoor games, fitness activities and a winter skating rink and tubing hill.
Kwik Trip’s Cafe Karuba coffee will remain the “Official Coffee of the Green Bay Packers, Lambeau Field and the Frozen Tundra,” with the La Crosse, Wisconsin-based convenience-store chain’s coffee and hot chocolate being served at Lambeau Field concession stands, on the stadium’s premium levels and at Lambeau Field Events.
- Kwik Trip is No. 11 on CSP’s 2024 Top 202 ranking of U.S. convenience-store chains by store count.
“We’re pleased to extend our longstanding partnership with Kwik Trip,” said Craig Benzel, Packers vice president of sales and business development. “Kwik Trip’s deep Wisconsin roots and dedication to providing consistent and excellent service makes them a fan favorite. The Packers are proud to join them in serving fans, visitors and travelers alike.”
The partnership also invites fans to take advantage of the Kwik Rewards app to earn Packers Fan Zone points, which can be redeemed for a chance to win a wide array of prizes and experiences.
In addition to serving Cafe Karuba coffee and hot chocolate at Lambeau Field, Kwik Trip will offer opportunities to Packers fans throughout the season to win game tickets, experiences and prizes through the Fan Zone on the Kwik Rewards app, said Mark Meisner, Kwik Trip’s vice president of marketing and advertising.
Fans can earn Packers Fan Zone points by interacting with Kwik Trip in a variety of ways, both in-store and online.
Kwik Trip operates in Wisconsin, Minnesota and northern Michigan under the Kwik Trip name, and in Iowa, Illinois and South Dakota under the Kwik Star banner. Kwik Trip was recently named the best gas station brand in the United States for the fifth year in a row, according to the 2024 USA Today 10Best Readers’ Choice Awards. The family-owned company has about 850 locations and is one of the biggest independently held c-store chains in the country.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.