Convenience-store retailer Jacksons Food Stores is partnering with Lula Commerce for online ordering and delivery across five states.
- Jacksons Foods Stores is No. 26 on CSP's 2024 Top 202 ranking of the largest c-store chains in the country.
The initiative aims to revolutionize the way Jacksons interacts with its customers by providing a digital experience across all major order-ahead and pickup marketplaces, including UberEats, DoorDash, Amazon, GrubHub, Seamless and Postmates. The optimized digital environment will be integrated into the communities where Jacksons operates, across Idaho, Arizona, Nevada, Oregon and Washington.
“There is a new standard for convenience in the marketplace as in-store, pickup and delivery options give guests more freedom than ever to shop when they want to and how they want to,” said Cory Jackson, president of Jacksons Food Stores. “Jacksons is once again at the forefront of the industry to offer our guests the best experience possible, regardless of how they choose to shop with us.”
Lula Commerce's platform is designed to empower Jacksons and other retailers to launch direct ordering experiences that strengthen brand engagement. This all-in-one solution will support Jacksons in reducing the internal resources needed to manage related tasks, allowing Jacksons’ team to focus on deeper customer engagement, according to the company.
“Jacksons is truly an innovative partner,” said Adit Gupta, co-founder and CEO of Philadelphia-based Lula. “The Jacksons team leads with operational excellence, and it’s been a pleasure working together to bring digital ordering across Jacksons locations. Our mission is to democratize access to world-class digital experiences for retailers of all sizes. By integrating our platform with Jacksons’ operations, we aim to drive significant growth and streamline their digital transformation journey.”
The expanded partnership comes after Lula completed a successful pilot program supporting the delivery and pickup experience for Jacksons’ customers in Idaho’s Treasure Valley, Jacksons home base. The program created high demand and resulted in positive customer response.
As consumer behavior rapidly evolves, Jacksons Food Stores remains ready to support its customers with leading technologies. By using Lula Commerce's comprehensive product suite, Jacksons offers an enhanced shopping experience tailored to the unique needs of each community it serves.
Since John D. Jackson founded Jacksons in 1975 as a single service station, the family-owned company has grown to be a nationally recognized chain of more than 300 company-operated convenience stores in Idaho, Nevada, Oregon, Washington, Arizona, California and Utah under the Jacksons Food Stores and ExtraMile by Jacksons Convenience Store brands
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