Jacksons Food Stores has partnered with Bounteous x Accolite and PAR Retail to enhance its Let’s Go Rewards program.
The PAR Retail-designed customer loyalty platform overhauls the convenience-store retailer’s rewards program. Purchases earn “stars” (points) that customers can use to select available rewards from an “expansive catalogue of freebies” that includes new healthy options, Meridian, Idaho-based Jacksons said. The retailer said every $1 purchase earns 10 stars, and that the technological improvements give Jacksons the ability to offer more creative rewards options that better reflect guest preferences and broader campaigns.
“Jacksons appeal in the market comes from its commitment to being a trusted source for the fuel, food and convenience items that power the lives of our guests,” said Cory Jackson, Jacksons Food Stores president. “Engaging our guests with a rewards program and digital experience that meets them where they are is crucial to maintaining our end of the relationship. It also happens to put us on the leading edge of industry technology.”
The app is now available for download on iOS and Android, or on the web store, app.jacksons.com and all new Let’s Go Rewards customers will receive 500 bonus stars.
The new apps and website integrate with existing digital platforms (including Instacart, P97 and LexisNexis) along with a new rewards integration from New Hartford, New York-based PAR Retail. The apps are hybrid native applications built using Ionic Capacitor, utilizing the JavaScript Website code base, Jacksons said.
“Jacksons Food Stores has a dedicated following and as the leader in convenience and fuel engagement, we're honored to be their provider of choice for loyalty technology,” said Savneet Singh, CEO of PAR Technology. “Together with Bounteous x Accolite, this marks a remarkable advancement in loyalty experiences within the convenience industry. Leveraging PAR Retail’s cutting-edge technologies, our collaborative effort delivers an app that revolutionizes user interactions with loyalty programs.”
Chicago-based Bounteous x Accolite, a company that optimizes digital experiences, also helped refine the convenience store’s customer-centric strategy.
“This collaboration underscores our shared dedication to innovation and customer satisfaction, ensuring that Jacksons remains a leading beacon of excellence in the convenience store industry,” said Alexander Mahernia, executive vice president at Bounteous x Accolite. “As we continue to evolve together, we look forward to witnessing the continued success and growth of Jacksons Food Stores digital engagement, setting new standards for convenience and personalized service in the digital age.”
- Jacksons Foods Stores is No. 26 on CSP's 2024 Top 202 ranking of the largest c-store chains in the country.
Since John D. Jackson founded Jacksons in 1975 as a single service station, the family-owned company has grown to be a nationally recognized chain of 300+ company-operated convenience stores in Idaho, Nevada, Oregon, Washington, Arizona, California and Utah under the Jacksons Food Stores and ExtraMile by Jacksons Convenience Store brands.
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