Kalibrate, a location analytics and fuel pricing software and services firm, has acquired IMST Corp., an independent market research firm specializing in site selection, analysis and sales forecasting for convenience stores and fuel stations.
“We’ve historically served slightly different sections of the market but with obvious complementary adjacencies,” said Travis Heiser, CEO and president at IMST. “Kalibrate’s pedigree in the fuel space gives us great confidence that we’re aligned with a business that understands the challenges and opportunities facing retailers and the need for data to be their guide throughout. Fuel and convenience store retail is more competitive than ever—and the range of ancillary services to evaluate is more diverse than ever. Kalibrate and IMST’s combined expertise across operators’ revenue lines mean we become the one-stop provider of insight for anyone looking to forecast site potential across new build, remodel, upgrade or acquisition opportunities.”
The acquisition will bolster Kalibrate’s fuel station and convenience-store forecasting capabilities and capacity. IMST serves thousands of convenience and fuel operators across the United States with reports and projections for fuel volume, convenience-store sales, car wash, QSR, truckstop and travel center developments.
“The IMST acquisition complements Kalibrate’s existing fuel station feasibility study business which currently serves over 300 clients annually,” said Charles Wetzel, CEO of Kalibrate. “IMST’s reporting experience with truck stops and complementary retail services alongside fuel will significantly enhance Kalibrate’s current fuel volume and EV (electric vehicle) impact insights for more holistic site forecasting.”
Kalibrate, Irving, Texas, is a location intelligence firm that specializes in supporting clients seeking insights into questions relating to place, price and promotion. The company’s customized analytics solutions consist of software platforms, consulting services and proprietary datasets.
IMST Corp., Houston, is an independent market research firm specializing in retail site selection, analysis and sales forecasting for convenience stores and fuel stations. It provides data for convenience and fuel retailers to make development decisions. Projects span the entire United States and sections of Canada. IMST provides experience relating to traffic counts, demographics, competitive impacts, pricing strategies and fuel and convenience development trends. Customers include convenience-store chains, fuel distributors, independent c-store operators and real estate developers.
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