General Merchandise/HBC

Love’s to Sell NFL Workwear

Retailer partners with Buffalo Outdoors on clothing featuring logos and designs of all 32 National Football League teams
Love's and Chief's merchandise
Photographs courtesy of Love's Travel Stops & Country Stores

Love’s Travel Stops & Country Stores is partnering with workwear outfitter Buffalo Outdoors on a line of National Football League (NFL) clothing. The line includes work vests, safety T-shirts, sweatshirts, snapback hats, trucker hats, knit hats and more, and represents logos and designs of all 32 NFL teams.

  • Love's Travel Stops & Country Stores is No. 16 on CSP’s 2024 Top 202 ranking of U.S. convenience-store chains by store count.

NFL hi-visibility hat prices start at $19.99, and other safety gear ranges from $24.99 to $59.99, the Oklahoma City-based retailer said.

Love's and Bills merchandise

“Safety and team pride go hand in hand with our new collection of Buffalo Outdoors NFL high-visibility workwear,” said Mark Romig, director of merchandising at Love’s. “We’re proud to offer diverse options that combine functionality with fan loyalty. This partnership allows our customers to represent their favorite NFL teams while adhering to safety standards on the job. We’re excited to bring this innovative line to stores and continue supporting our customers on their journeys.”

Each Love’s store will sell merchandise for the two franchises closest to the location’s market.

Love’s Travel Stops & Country Stores operates 642 locations in 42 states.

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