Phillips 66 is expanding its brand licensing to new regions, offering retail gas stations across the upper Midwest and Northeast the Phillips 66, Conoco and 76 fuel brands. This expansion represents the company’s commitment to growth, strengthening its network and delivering offerings designed to drive traffic and enhance operational efficiency, it said.
With more than 1,400 licensing sites already in its network, Phillips 66 will provide brand licensing opportunities in Connecticut, Delaware, Kentucky, Maryland, Massachusetts, Maine, Michigan, Minnesota, New Hampshire, Ohio, Pennsylvania, Rhode Island, Vermont, West Virginia and Wisconsin.
“The expansion of our brand licensing offering helps usher in an era of growth and opportunity for our branded network,” said Ryan Ebright, manager of branded sales for Phillips 66. “Expanding the offering presents a tremendous opportunity to leverage the brand power of Phillips 66, Conoco and 76 throughout the United States. We look forward to introducing our brands to new communities and building lasting relationships.”
The expansion of Phillips 66 brand licensing will open doors for licensees to unlock access to strong, recognizable brands, the company said, along with modern image programs, flexible supply options, innovative programs, the Fuel Forward Mobile App and engaging marketing and advertising. Licensees will also benefit from operational support through Phillips 66’s 24/7 help desk, dedicated account specialists and business consultants with extensive market and industry expertise.
“Our brands hold strong, nationwide brand recognition that helps build consumer loyalty and drive traffic to sites,” said Ebright. “By leveraging our expertise, resources and customer support, our brand licensing is designed to drive growth and success for our licensees.”
The Phillips 66 network includes 7,500 sites under the Phillips 66, 76 and Conoco brands. It extends across the United States, Puerto Rico and Guam, as well as Mexico.
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