Choco Choco Chip Oat Shake is a new limited-edition chocolatey frozen blend of plant-based oat milk and chocolate chips. It will be available nationwide from f’real starting on Sept. 30 at convenience stores and elsewhere, said the makers of the on-the-go, blend-it-yourself milkshakes and smoothies.
“The alternative blend is the first flavor made with non-dairy oat milk to join f’real’s lineup of frozen novelty beverages made from honest ingredients for on-the-go enjoyment,” said f’real, a subsidiary of Buffalo, N.Y.-based Rich Products.
This shake offers “a new way for consumers to choose their chill based on their lifestyle and taste preferences while still enjoying the indulgent chocolate flavors they crave,” f’real said.
This new flavor is made with a blend of oat milk, real cacao and crunchy chocolate chips. With three thickness options, shakes are blended to consumers' liking in about 60 seconds.
“With chocolate being one of the most popular flavors amongst f’real’s core lineup and the growth of the oat milk category, we’re thrilled to introduce a new oat milk-based alternative that is both on-trend and satisfying,” said Megan Grinstead, Rich Products vice president of customer marketing and strategy. “Our Gen Z consumers are thirsty for beverages that are familiar yet innovative and made just for them. So, this flavor not only appeals to chocolate lovers but also provides a refreshing and fun new sip for those that prioritize plant-based ingredients.”
The Choco Choco Chip Oat Shake taps into the plant-based market, the company said. With the incidence of oat milk on menus growing by 579% over the past four years, according to Datassential’s Cold Coffee Overview 2024, and 49% of Gen Z consumers reporting they are embarrassed to order dairy products in public, according to Rich’s 2023 Beverage Trends, the flavor meets the increasing demand for plant-based dessert options, the company said.
The flavor also is expected to drive in-store trial and excitement, “expanding the ways in which consumers can customize a f’real blend to their liking,” the company said.
This launch continues f'real's steady cadence of popular limited-time offerings and follows the recent releases of a mystery flavor plus Cinnamon Churro Milkshake and Birthday Cake Batter Milkshake, f’real said.
Alongside f’real’s core lineup of seven milkshakes and three whole-fruit smoothies, the Choco Choco Chip Oat Shake will be available at 20,000 retailers nationwide from college campuses to convenience stores, including La Crosse, Wisconsin-based Kwik Trip, Powell, Tennessee-based Weigel’s and others. The suggested retail price for each 12-ounce f’real is $3.50.
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