Technology/Services

Nisqually Markets Partners With Liquid Barcodes

Convenience-store chain to offer personalized marketing campaigns, loyalty offers and more
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Photograph: Shutterstock

Olympia, Washington-based Nisqually Markets has selected Liquid Barcodes to develop a loyalty mobile application.

Nisqually Markets operates eight convenience stores rooted in the tradition of the Nisqually Tribe.

By integrating the Liquid Barcodes loyalty platform with Nisqually Markets' existing infrastructure, this partnership aims to deliver a seamless and enhanced shopping experience for all customers.

Key Features of the Nisqually Markets Loyalty Program:

  • Personalized marketing campaigns: Utilizing customer data, Nisqually Markets will create tailored marketing campaigns that resonate with individual shoppers.
  • Enhanced loyalty offers: Customers will benefit from an improved loyalty program that offers more meaningful rewards and incentives, encouraging repeat visits and fostering brand loyalty.
  • Real-time analytics: The integration will provide Nisqually Markets with real-time analytics, supported by a superb Liquid Barcodes customer success team offering insights into customer preferences and behaviors to optimize marketing strategies and store operations.
  • Seamless user experience: The Nisqually Markets mobile app guarantees a user-friendly experience, making it easy for customers to track rewards, receive personalized offers  and engage with Nisqually Markets.

“We are confident this collaboration will enhance customer satisfaction and drive business growth and innovation,” said Sam Roark, director of Nisqually Markets. “We look forward to witnessing the positive impact of this loyalty program and are excited about the future possibilities for Nisqually Markets.”

Nisqually Markets relies on Gilbarco Veeder-Root’s point-of-sale (POS) technology. Integration into existing POS solutions for customers of Gilbarco Veeder-Root is made possible by a loyalty certification. Retailers can activate this functionality by collaborating with Liquid Barcodes to develop personalized mobile apps and integrate loyalty or subscription programs into existing apps through a plug-and-play application programming interface (API).

The retailer expects the Nisqually Markets mobile app to launch in first-quarter 2025.

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