PRESTON, Wash. — Sparkling Ice Spiked hard seltzer is launching a limited-time variety pack for the winter.
Sparkling Ice Spiked Winter Warmer Variety 12-Pack features four new flavors: Cranberry Orange, Apple Cider, Raspberry Truffle and Grapefruit Juniper. The drinks contain no sugar and is sweetened with Stevia leaf. There are 80 calories per can, and each has 4% alcohol by volume (ABV).
The variety packs launched at stores in October.
Sparkling Ice is also launching its Holiday Hero sweepstakes, which gives consumers ages 21 and up in eligible states the chance to win $5,000 to help fund their upcoming celebrations. From Nov. 1 through Dec. 15, Sparkling Ice Spiked consumers can entered by scanning a QR code in-store or through social media channels. Two grand prize winners will receive $5,000 each, along with weekly winners who will take home prizes—including bar carts, cocktail kits and highball glasses—to elevate parties, the company said.
“We are thrilled to offer something special to our consumers through the Holiday Hero giveaway, especially as many families and friends were unable to celebrate together last year,” said Sarah Gustat, executive vice president of marketing for Sparkling Ice Spiked. “The sweepstakes is paired with the launch of the brand’s first-ever seasonal offering, the Winter Warmer Pack, which delivers a range of creative, festive flavors that every hard seltzer fan can enjoy.”
Sparkling Ice, known for its flavored fizzy waters, started offering Sparkling Ice Spiked in limited markets in summer 2020. The brand, from Preston, Wash.-based Talking Rain Beverage Co., also launched an extension of its flavored sparkling water line in June with superfruit flavors like Strawberry Dragon Fruit and Blueberry Acai.
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