About 111 million watched the game on FOX, according to Nielsen reports.
In keeping with Super Bowl ad tradition, snack, soda, beer and fast-food commercials were well represented in 2011.
The top 10 ads and final [image-nocss] ratings (out of 10) as scored by the USA Today Ad Meter were:
1. Bud Light: Dog Sitter (8.35).
2. Doritos: Pug (8.35).
3. Volkswagen: Young Darth Vader (7.95).
4. Doritos Back to Life (7.68).
5. Pepsi Max: Love Hurts (7.56).
6. Careerbuilder: Chimps (7.54).
7. Pepsi; First Date (7.52).
8. NFL: TV clips (7.51)
9. Bridgestone: Beaver (7.44).
10. Coca-Cola: Border Guards (7.41).
Click hereto view all of the 2011 Super Bowl Ads and the USA Today Ad Meter.PepsiCo's Doritos and Pepsi MAX brands had four consumer-created ads scored within the top-10 rankings of the USA Today Ad Meter. The consumer-created Doritos commercial, "Pug Attack," achieved the No. 1 Ad Meter ranking, winning its creator JR Burningham $1 million and a guaranteed contract to create an additional TV ad for Doritos and Pepsi MAX in 2011.
Also, the consumer-created Doritos ad, "House Sitting" landed the third-highest Ad Meter score, winning its creator, Tynesha Williams, $400,000. The fourth-highest Ad Meter score went to consumer-created Pepsi MAX ad, "Love Hurts," created by Brad Bosley.
A total of six consumer-created Doritos and Pepsi MAX ads aired during the Super Bowl broadcast. In addition to "Pug Attack," "House Sitting" and "Love Hurts," Doritos and Pepsi MAX also aired "The Best Part" (Doritos), "First Date" (Pepsi MAX) and "Torpedo Cooler" (Pepsi MAX) during the big game.
All six winning ads were among 10 finalists selected by Doritos and Pepsi MAX from the more than 5,600 submissions received as part of this year's Crash the Super Bowl contest. Consumer votes determined four of the six spots that aired--two for Doritos and two for Pepsi MAX. In addition, Doritos and Pepsi MAX executives each selected a winning spot for their respective brands.
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