The global meat-substitute industry garnered more than $4.5 billion in sales in 2018 and is expected to hit $8 billion by 2026, according to Allied Market Research, Portland, Ore. Feeding the growth is a consumer base hungry for these options: Nearly a quarter (23%) of all consumers and 29% of millennials said they would consider ordering plant-based burgers at a foodservice establishment, according to Technomic.
Rutter’s introduced the Perfect Burger on its menu in October 2019, while GetGo Cafe and Market, a division of Pittsburgh-based Giant Eagle, and Minit Stop, Hawaii, added the Impossible Burger to their menus. The Perfect Burger is made with four kinds of vegetables: sweet potato, butternut squash, beet and carrot. The Impossible Burger is made with 100% plant ingredients, including water, plant proteins, sunflower oil, coconut oil and heme.