R.J. Reynolds Vapor Co. submitted its supplemental premarket tobacco product application (PMTA) to the U.S. Food and Drug Administration (FDA) for its Vuse Pro age-gated device.
The electronic nicotine delivery system device platform connects to a mobile application that verifies the consumer’s age through a third-party provider. Once verified, the device will unlock and can only be used with the compatible Vuse Pro pods. The technology and mobile application also enable features such as auto-lock and proximity lock to further secure device access.
“Our PMTA submissions to the FDA underscore our commitment to both offering adult tobacco and vapor consumers choices as well as underage access prevention,” said Reynolds Executive Vice President of Scientific Research and Development Tim Nestor. “We don’t want our products in the hands of youth, period. The Vuse Pro ENDS [electronic nicotine delivery system] platform provides a solution that limits access to adult consumers while also offering flavors that appeal to current adult smokers and a unique vapor experience.”
On Thursday, the FDA issued marketing granted orders for seven e-cigarette products from R.J. Reynolds Vapor Co. They are the Vuse Alto Power Unit and six Vuse Alto tobacco-flavored pods, which are sealed, pre-filled and non-refillable. Earlier this month R.J. Reynolds Vapor Co. expanded its vapor portfolio with a new nicotine- and tobacco-free vapor product called Sensa.
To date, the FDA has authorized 34 e-cigarette products and devices. The agency has received applications for nearly 27 million deemed products and has made determinations on more than 26 million of those applications.
British American Tobacco (BAT) is the parent company of Winston-Salem, North Carolina-based R.J. Reynolds Vapor Co. BAT, London, owns brands including Vuse vapor products, Velo modern oral nicotine products and Pall Mall, Lucky Strike, Camel, Natural American Spirit and Newport cigarettes.
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