There was a time when large portion size was a primary driver of value for foodservice consumers, and for many (44%), that’s still the case. However, today’s consumers are seeking options.
Nearly three in 10 consumers (27%) say mini or small portion sizes create value. Interest in smaller portions may stem from the rise of snacking, while others have smaller appetites or wallets. But the largest proportion (45%) sees value when restaurants offer the same items in staggered portion sizes and price points, according to “The Value and Pricing Consumer Trend Report” from Technomic. Such options are most appealing to consumers ages 18 to 44.
Staggered portion sizes also give operators the flexibility to stagger prices to maximize appeal to consumers of varying income levels. This strategy may help convenience-store operators better cope with cost increases while satisfying more consumers.
Have further questions about the data? Contact Technomic’s Donna Hood Crecca at dcrecca@technomic.com.
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