Convenience-store retailer High’s of Baltimore LLC is holding its Employee Appreciation Week, which began on July 22 and runs through July 28 across all locations.
On Wednesday, it featured MOO Pride Day—named for its cow mascot—when employees showcase their “cow pride” with creative and fun outfits. Other themed days include Sports Day, Pajama Day and Color Day.
To fuel the festivities, each day features complimentary hot food items, snacks and drinks for all employees. As an extra thank you, all employees will also receive 25 cents off per gallon, up to 20 gallons, added directly to their rewards account.
“Employee Appreciation Week is a cherished tradition at High’s, and we are thrilled to celebrate our dedicated team members who contribute to our success day in and day out,” said Michele Truelove, senior vice president at High’s. “This week is all about showing our gratitude and having some fun together as a High’s family.”
High’s also participated in celebrating 24/7 Day, which honors hometown heroes. Approximately 30,000 convenience retailers and suppliers nationwide took part in the sixth annual event on July 24. This year’s theme was “Here for Heroes, Here for You.” High’s offered a free fountain soda or coffee to any first responder, which included police, fire, EMT, doctors, nurses, health practitioners, 911 professionals and Red Cross volunteers. It also donated 25 cents for every purchase of hand-dipped ice cream—cones, cups, milkshakes and hurricanes—to the American Red Cross.
- High’s of Baltimore/Carroll Independent Fuel is No. 130 on CSP’s 2024 Top 202 ranking of c-store chains by number of company-owned retail outlets.
The High’s brand was established in 1928 as a chain of ice cream stores throughout the mid-Atlantic states. The Phelps Family and Carroll Independent Fuel acquired High’s in 2012 and operate 52 High’s convenience stores with a team of more than 600 employees.
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