EG America has named Whitney Johnson as vice president of loyalty and digital commerce. In that role, she will spearhead and drive the convenience-store company’s growth through loyalty marketing and digital commerce.
- EG America is No. 5 on CSP’s 2024 Top 202 U.S. c-store chains by store count.
Johnson most recently founded Capstone Growth Advisors, a consulting firm focused on the consumer-packaged goods (CPG), e-commerce and retail sectors that specializes in tailored growth strategies and c-suite advising services.
She previously led grocery merchandising and category management for GoBrands, Inc. and held several senior roles in merchandising strategy, loyalty and category management at Murphy Oil and Sunoco.
“We are excited to have Whitney join EG America,” said Brian Ferguson, chief marketing officer. “She brings the breadth and strength of experience we need in loyalty marketing, merchandising, and digital commerce strategies to propel the business forward.”
In June, Westborough, Massachusetts-based EG America appointed Lisa N’Chonon as chief financial officer and treasurer and Laura Sherman as general counsel.
In addition to these leadership changes, at the beginning of the month, EG Group Ltd., the parent company of EG America LLC, reached an agreement to sell its more than 550-unit U.K. convenience-store and gas station business to co-founder Zuber Issa for $290.117 million.
On completion of the transaction, Zuber Issa will step down as co-CEO of EG Group, with his brother, co-CEO Mohsin Issa, continuing to lead the business as sole CEO. Zuber Issa will retain his existing shareholding in the company and remain on the board as a nonexecutive director.
- Moshin and Zuber Issa were among CSP's Power 20 Deal Makers in 2020.
Founded in 2001 by the Issa family, Blackburn, United Kingdom-based EG Group is a gasoline forecourt and retail convenience operator with more than 6,200 sites across the United Kingdom and Ireland, Europe, the United States and Australia. In 2018, EG Group established itself in the United States as EG America by acquiring Kroger’s 762-site c-store network, which included the Turkey Hill, Loaf 'N Jug, Kwik Shop, Tom Thumb and Quik Stop banners. It acquired TravelCenters of America’s Minit Mart convenience-store business in 2018. The portfolio included 225 c-stores. And in 2019, among other acquisitions, EG Group acquired Cumberland Farms and its nearly 660 c-stores in the Northeast and Florida.
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