Snacks

Salty Snacks

Salty snacks in 2023 enjoyed another banner year of growth. Potato chips logged a 13.6% dollar-growth trajectory, with units up 3.4%, according to Circana. Double-digit sales growth was realized by most subsegments: tortilla/tostada chips (13.5%), cheese snacks (15.1%), other salted snacks/no nuts (14.4%), corn snacks/no tortilla chips (20.2%), nutritional/intrinsic health value bars (14.8%) and pretzels (13.1%). The data below is c-store sales from the 52 weeks ending Dec. 31, 2023.

Sweet Snacks

Sweet snacks flashed consistent dollar growth across all six core sectors in 2023, but units faltered from 2022 in all but one segment—cookies, which grew units 2.6% while dollar sales flourished at 18.4%, according to Circana. The data below is c-store sales for the 52 weeks ending Dec. 31, 2023.

Bars

The consolidated snack bar/granola bar/clusters category grew sales 13.3% in 2023, with total unit sales relatively flat at 0.6%, according to Circana. Within the nutritional/intrinsic/health bar segment, eight of the top 10 brands flashed positive dollars, paced by Barebells (333.4% growth) and Chef Robert Irvine's FitCrunch, up 100.9%. The chart below represents c-store sales for the 52 weeks ending Dec. 31, 2023.