Kwik Trip has completely transitioned to bean-to-cup in all stores. However, the La Crosse, Wisconsin-based c-store chain did leave some drip coffee brewers in all stores and has committed to having its house blend available all hours in a shuttle for customers looking to mix and to fill large thermoses. Kwik Trip said this plan has worked out very well.
Kwik Trip, which experienced flat cup sales in the winter months due to unseasonably warm winter, has plans for more coffee LTOs this year. Two of those are Mudslide Brownie and Raspberry Lava Cake.
Kwik Trip is considering expanding its Nitro Coffee program with two more flavors. “We will always be faithful to our hot coffee drinkers, but most growth is coming from cold coffee,” Kwik Trip said.
Customer comment: “They have the best doughnuts and coffee. And the people are ALWAYS friendly.”