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Top 50 Most Effective Fuel Brands

The most effective fuel brands in convenience retailing
Top 50 Most Effective Fuel Brands

RaceWay

Apr. 07, 2017

RaceTrac operates more than 200 convenience stores and fueling sites in 12 states across the Southeast. RaceWay sites are smaller than the stores of its parent company and are typically located in smaller communities.

Top 50 Most Effective Fuel Brands

Wawa

Apr. 07, 2017

Wawa relies on its entire brand offer, highlighted by an industry-leading foodservice program, to be competitive. In fact, its price differential in 2016 was only 2.8 cents per gallon lower than the competition, according to OPIS.

Top 50 Most Effective Fuel Brands

Byrne Dairy

Apr. 07, 2017

Byrne Dairy operates sites throughout upstate New York. Byrne Dairy offers a “membership card” linked to a checking account that allows users to save as much as 10 cents on every gallon of gasoline purchased.

Top 50 Most Effective Fuel Brands

QuickChek

Apr. 07, 2017

QuickChek Corp., Whitehouse Station, N.J., aims to offer high-quality fuel at competitive prices at its more than 40 sites that sell fuel. It is said to underprice its competition on gasoline, which it considers as more of a “pass-through” product.

Top 50 Most Effective Fuel Brands

CEFCO

Apr. 07, 2017

Since 2015, CEFCO has branched into the Florida Panhandle, unveiling a 5,500-square-foot prototype fronted by 16 fueling positions with an attractive backlit canopy and LED lighting.

Top 50 Most Effective Fuel Brands

Fuels 50

Apr. 07, 2017

CSP's 2019 Fuels 50, produced in partnership with Oil Price Information Service, shows those brands that are pulling in the most gallons—and winning over customers.

Top 50 Most Effective Fuel Brands

Maverik

Apr. 07, 2017

Salt Lake City-based Maverik Inc. describes its 300 convenience stores in 10 Western states as “Adventure’s First Stop,” and it carries a great-outdoors theme from the stores out to the fuel island.

Top 50 Most Effective Fuel Brands

Jiffy Trip

Apr. 07, 2017

With more than 20 sites in rural outposts of northern Oklahoma, Jiffy Trip prides itself on quality self-branded fuel that anchors the company’s JT Listens program, a customer-service line available for customers to report any issues.

Top 50 Most Effective Fuel Brands

Love's

Apr. 07, 2017

Love’s Travel Stops & Country Stores has nearly 400 travel centers and c-stores in 39 states. Most of its travel stops are situated on east-west interstate highways. Love’s Country Stores is its convenience-store brand.

Top 50 Most Effective Fuel Brands

Giant

Apr. 07, 2017

With 60 fueling stations, Giant ranks No. 43, just below major c-store consolidator Circle K. Giant has a market share of 0.08% but a market efficiency rating of 1.43.

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