Philip Morris International (PMI) has named Seth Kaufman as chief commercial officer for its U.S. business. He will lead commercial strategy for smoke-free products, including Zyn nicotine pouches, General snus and the Iqos heat-not-burn device, the company said.
Kaufman, who begins his tenure on March 31, will report to PMI U.S. CEO Stacey Kennedy as a member of the U.S. executive team.
“As we invest in U.S. manufacturing and create new American jobs to meet the growing demand for our smoke-free products, Seth’s expertise in commercial marketing and in leading transformative growth strategies will accelerate our mission to improve public health by providing the 45 million legal-age nicotine consumers in the U.S.—30 million of whom still smoke traditional cigarettes—with better alternatives,” said Kennedy.
Kaufman brings nearly 30 years of experience in growing consumer packaged goods (CPG) businesses in the United States. He spent nearly two decades moving up the ranks at PepsiCo, including as chief marketing officer and president of PepsiCo North America Nutrition and The Hive.
PMI is an international tobacco company. PMI entered the U.S. market for the first time in late 2022 acquiring Swedish Match, which has sold Zyn nicotine pouches in the United States for more than a decade through its U.S. division.
PMI’s global corporate headquarters is in Stamford, Connecticut.
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