Atlanta-based convenience-store chain RaceTrac is kicking off its 12th season with the Atlanta Braves. The partnership with the Major League Baseball team includes in-game activities throughout the season and exclusive deals for its RaceTrac Rewards members.
Braves fans who download the RaceTrac Rewards app can claim a free classic breakfast sandwich on Friday to celebrate the team’s home opener at Truist Park. The deal can be activated through the app, and the coupon will be automatically applied at checkout at any participating RaceTrac store in Georgia.
RaceTrac’s Beat the Freeze—an in-game race against a fan—will also be back this season. RaceTrac will offer other in-game activations throughout the season. When the Braves hit a home run during RaceTrac’s Home Run Inning, rewards members in Braves country will receive a free small Swirl World the next day, RaceTrac said.
“It has been 50 years since RaceTrac moved its headquarters to Atlanta, and this marks our 12th season with the Atlanta Braves,” said Jamie Miller, vice president of marketing for RaceTrac. “We’re always looking for new ways to surprise and delight our hometown and have found that connecting with fans beyond the ballpark—through their morning routines and daily conveniences—creates a deeper loyalty.”
- RaceTrac is No. 18 on CSP’s2026 Top 40 update to the 2025 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2026 Top 202 ranking in June.
In February, RaceTrac migrated its loyalty program to Capillary Technologies’ platform. With Capillary’s loyalty infrastructure, RaceTrac’s enhanced program will combine tier-based recognition with the ability to stack and combine offers, while advanced targeting will tailor promotions to individual preferences and behaviors, it said at the time.
RaceTrac has partnered with other Atlanta-based sports teams, too. In 2023, the chain announced it was the official c-store chain of the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United.
RaceTrac had 611 stores as of Jan. 1. The chain, which has been in operation since 1934, also owns the RaceWay brand.
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