Retailers can make it harder for customers to turn away from their foodservice items by displaying the enticing offerings on large TVs strategically located in their stores.
ShopRite grocery stores in the New York City area added larger, 32-inch screens at checkout lanes at some locations, CSP sister Winsight Grocery Business reports.
Austin, Texas-based tech company Grocery TV said larger front-end ad displays “give shoppers at the checkout lanes a better view of brand and retailer messaging, while reducing the perceived wait time.”
This creates “high-impact touchpoints for retailers … to better connect with their customers,” Grocery TV said.
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