Foodservice

Mrs. Freshley Takes Samples on the Road

Plans five-city tour to introduce consumers to its bakery products

THOMASVILLE, Ga. -- Mrs. Freshley’s, an award-winning line of snack cakes and pastries from Flowers Foods, is launching a fall sampling tour Oct. 16 through Nov. 13, 2013, to satisfy the sweet tooth of consumers in Albuquerque, San Antonio, Dallas; Columbus, Ohio; and Baltimore. The “Fall in Love with Mrs. Freshley’s” sampling team will be making stops at area supermarkets and convenience stores, handing out popular sweet treats, coupons and prizes.

Mrs. Freshley's plans five-city tour to introduce consumers to new Chocolate Dreamies

They also will be providing samples of Mrs. Freshley’s Honey Buns, Mini Donuts, Donut Sticks and Chocolate Cupcakes. Star of the tour is the newest Mrs. Freshley’s treat: Chocolate Dreamies, a creme-filled chocolate cake.

At each tour stop, the sampling team will hand out coupons for free Mrs. Freshley’s snacks, allowing consumers to select their favorites from the more than 50 different Mrs. Freshley’s snack cakes and pastries available in stores. Sampling tour attendees also have the opportunity to win various prizes.

“Our sampling tour is a fun way for us to introduce Mrs. Freshley’s to new fans and meet our loyal fans face to face,” said Meredith Butler, brand manager. “We are excited to have everyone stop by and try Chocolate Dreamies, which we introduced just last month.”

Mrs. Freshley’s will be stopping at local value and convenience stores, including:

  • Albuquerque Giant stores, Wednesday, Oct. 16, through Friday, Oct. 18
  • San Antonio 99Cent Only and Valero stores, Thursday, Oct. 24, through Saturday, Oct. 26
  • Dallas 99Cent Only and Valero stores, Monday, Oct. 28, through Wednesday, Oct. 30
  • Columbus Speedway stores, Monday, Nov. 4, through Wednesday, Nov. 6
  • Baltimore Royal Farms stores, Friday, Nov. 8, through Wednesday, Nov. 13

Mrs. Freshley’s, an award-winning brand synonymous with freshness, quality, and great taste for more than 15 years, is available in supermarkets, convenience stores and vending machines nationwide.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners