Foodservice

Kwik vs. Quik

Kwik Shop piloting fresh food, prescriptions to compete with QuikTrip
WICHITA, Kansas -- Construction has begun on two pilot Kwik Shop expansions in northwest Wichita, Kansas, as the division of The Kroger Co. targets underserved fresh food and prescription niches in its battle with QuikTrip for convenience store market share, according to a report by The Wichita Eagle.

The expanded stores should be open sometime in May, Kwik Shop president Jeff Parker told the newspaper. The Kwik Shop expansions are driven by the success of a similar layout in Florida, in Kroger's Tom Thumb division, he said.

Kwik Shop, based in Hutchinson, [image-nocss] Kansas, will add deli space to offer more prepared foods, expanding its response to QuikTrip's venture into fresh foods, said the report. It also will offer a pharmacy staffed by Kroger's Dillons division.

QuikTrip spokesperson Mike Thornbrugh told the Eagle that pharmacies "aren't even on our radar right now."

Kwik Shop has 124 stores in Kansas, Nebraska and Iowa.Click hereto read the full report.

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