WESTBOROUGH, Mass. — Cumberland Farms opened a new convenience store in East Granby, Conn., on March 12.
The new location, the chain’s second in the region, will be the latest store to feature the company’s new design, equipment and food offerings meant to compete with limited-service, fast-casual restaurants.
“Building on the momentum of our original Granby location, we look forward to building on our presence in the area,” said George Fournier, president of EG America. “We have made a significant investment in making sure this location offers top-quality products and services while reflecting the Cumberland Farms values: providing fast, friendly service to customers and offering the best possible products at affordable prices.”
EG Group, Blackburn, U.K., has approximately 6,000 sites in Europe, the United States and Australia. Through Westborough, Mass.-based EG America Inc., it owns and operates more than 1,700 stores in 31 states, including the Cumberland Farms, Certified Oil, Fastrac, Kwik Shop, Loaf 'N Jug, Minit Mart, Quik Stop, Tom Thumb and Turkey Hill c-store brands. EG Group acquired Cumberland Farms and its nearly 660 c-stores in the Northeast and Florida in 2019.
Take a look inside the new store …
Along with the convenience store, the site has eight fueling pumps for gas, 30 parking spots and three patio tables for outdoor seating.
The convenience store is more than 4,400 square feet. The location offers the convenience of curbside pickup and order ahead capabilities through the Cumberland SmartPay Rewards app.
Among an extensive variety of food and beverage items, this store features the retailer’s Farmhouse Fresh To Go concept which includes fresh, handcrafted espresso beverages and a wide selection of breakfast and lunch sandwiches made daily in its own kitchen.
The store offers private-label brands of baked goods, ice cream and snacks.
The location also offers “the chill zone” and “the shake shop” for frozen beverages.
To celebrate the new store opening, for a limited time, customers can receive free coffee (limit one per customer per day).
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