In 2018, supermarket retailer The Kroger Co., Cincinnati, sold its c-store business unit, including 762 stores, to EG Group, a privately held gasoline and c-store retailer based in Blackburn, U.K., for $2.15 billion. The previous year, Kroger had explored strategic alternatives for its c-store business, including a potential sale, to focus on competing more aggressively in the grocery channel against the likes of Amazon and Walmart.

Founded in 2001 by the Issa family, EG Group has approximately 5,200 sites in Europe, the United States and Australia. EG Group formed EG America and established its North American headquarters in Cincinnati. The company continued to operate the c-stores under the established banner names—Turkey Hill, Loaf 'N Jug, Kwik Shop, Tom Thumb and Quik Stop. It has since launched its own EG America c-store brand.

The company was “keen to enter the U.S. market” as part of its “aim of being one of the world’s leading petrol forecourt convenience operators,” spokesperson Chris Hopper said at the time of the Kroger deal.

Since then, EG Group has completed several other c-store acquisitions, including 225 Minit Mart c-stores from TravelCenters of America, Westlake, Ohio, and 522 Cumberland Farms c-stores, which drove EG America to relocate its headquarters to Westborough, Mass.