Half of all consumers—including 59% of millennials and 58% of men—said they enjoy extremely spicy flavors, according to the 2017 Flavor Consumer Trend Report from Technomic. 7-Eleven, Irving, Texas, has focused on spicy flavor innovation for snacks in 2019, Emily Stegman, category manager for the chain, told CSP Daily News. Stegman said spicy chips, such as Taco Bell Diablo Chips, have been a top a priority for boosting 7-Eleven’s snack program this year.