MIAMI -- VMR Products, a leader in the vapor technology industry and maker of the V2 brand of electronic cigarette and vaporizer products, recently announced the appointment of Jeffrey Li as CFO.
Li was previously director of investments at Shanghai-based Huabao International Holdings Ltd.
In his new role as CFO, Li will spearhead all aspects of financial strategy and management as VMR continues to scale its presence globally by developing new products and penetrating emerging vapor markets such as China.
Li has over a decade of experience in public accounting with a focus on auditing, holding key positions with PricewaterhouseCoopers and Ernst & Young. He also has extensive corporate experience, including a senior role at Sanpower Group, one of the largest privately held companies in China, where he led mergers and acquisitions.
“With his extensive experience and proven track record of successfully spearheading financial strategies for growing companies, Jeff’s appointment is critical to sustaining VMR’s growth both domestically and internationally,” said Jan Verleur, CEO and co-founder of VMR Products.
Founded in 2009, VMR designs, produces, distributes and supports a catalog of products, as well as a growing list of private-label marketers in more than 25 countries. VMR employs a vertically integrated business model, managing its entire product life cycle.
Miami-based V2, the world’s No. 1 volume online retailer of electronic cigarettes, has distinguished itself as an industry leader with its ever-expanding product lines, powerful vapor production and great taste.
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