VENICE BEACH, Calif. -- In an effort to position its smokeless product in a relaxed, community setting, Swedish Match has opened a pop-up store featuring a fireplace lounge and computer-laptop “bar.”
The Swedish Snus Store opened recently on Abbot Kinney Boulevard in Venice, Calif., and will be open daily through December 2016. “Our hope was to turn this empty commercial space, which was formerly a dilapidated surf bungalow, into something constructive for the Venice Beach community and its residents,” said Mike Dean, brand manager for General Snus, U.S. Division, at Swedish Match, Richmond, Va. “Abbott Kinney Boulevard is known for its ‘good vibes’ and unique people and shops. We couldn’t be more thrilled to join this community and welcome our neighbors.”
Here’s what the store looks like …