RICHMOND, Va. -- Swedish Match has introduced Red Man Premium Moist Snuff. It will test the product in 11 states beginning September 1Indiana, Ohio, West Virginia, Kentucky, Louisiana, Mississippi, Arkansas, North Carolina, Virginia, western Pennsylvania and southwestern Tennesseerepresenting 36% of the moist snuff category volume.
Swedish Match, headquartered in Stockholm, Sweden with a North American division based in Richmond, Va., is the manufacturer of the American moist snuff brands Timber Wolf, Longhorn and now Red Man Premium Moist Snuff.
Red Man Premium Moist Snuff compliments our current portfolio, said Elliot Eliades, director of new product development for Swedish Match North America. We created the value-price segment with our Timber Wolf and developed the fastest-growing price brand with Longhorn. Now Red Man will redefine the premium price snuff segment by offering a premium brand with a respectable price.
Red Man Premium Moist Snuff is produced from a blend of high-quality tobacco and is available in Long Cut Wintergreen, Fine Cut Natural and Long Cut Straightthe three most popular flavors in the moist snuff category, the company said.
The product is packaged in an embossed metal lid with metallic side labeling.
Eliades added, For more than 100 years, Red Man has been one of the most well-known and well-respected brand names in the smokeless tobacco category. We are excited to leverage this expertise in the moist snuff category.
Swedish Match is a global group of companies with a variety of brands in smokeless tobacco, cigars, pipe tobacco, snus, matches and lighters. Brands include Red Man, Timber Wolf, Longhorn, General, Catch, Macanudo, Partagas, Cohiba and Borkum Riff.
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