E-Alternative Solutions
“As the market continues to be flooded with illegal, unregistered products, c-store owners may feel inclined to capitalize on easy cash-grabs; however, it should be stressed that this is not always a sound or safe business decision. Doing right by the category, not to mention one’s own customers, is crucial. Retailers need to be able to support their regular, loyal shoppers by providing a variety of compliant vapor brands consistently in the days ahead.”
—Max Katzman, manager of brand and digital marketing for E-Alternative Solutions, Jacksonville, Fla.