DES MOINES, Iowa -- Yesway is launching its new loyalty program, Yesway Rewards, with a companywide marketing push encouraging customers to sign up.
The Des Moines, Iowa-based convenience-store chain partnered with Paytronix to develop the loyalty program, which customers can join by picking up a loyalty card in-store or downloading the app onto a smartphone.
“We designed this program specifically to give our customers more of the items they want, when they want them, and also to give us a unique way to get to know our customers at a deeper level and most importantly, to thank them for their loyalty to our brand,” said Darrin Samaha, vice president and brand manager, Yesway.
Click through for details of Yesway’s new rewards program and the steps it’s taking to attract members …