Technology/Services

VeriFone to Be Featured on 'All-Star Celebrity Apprentice'

Contestants will use payment devices to obtain charity donations

SAN JOSE, Calif. -- VeriFone Systems Inc.'s technology will have a featured role on NBC's All-Star Celebrity Apprentice as Donald Trump brings back famous "fired" apprentices and a past winner from previous season return for another try.

The season's March 3 debut episode, "The Wolf in Charge of the Hen House," features country music star Trace Adkins, actors Stephen Baldwin and Gary Busey, illusionist Penn Jillette, rap star Lil Jon, NBA hall-of-famer Dennis Rodman, rocker Dee Snider of Twisted Sister, actress Marilu Henner, singer La Toya Jackson, TV personality Claudia Jordan, reality star and original The Apprentice contestant Omarosa, actress/author Lisa Rinna, Playboy Playmate of the Year Brande Roderick and 2010 Celebrity Apprentice winner Bret Michaels.

These stars will take VeriFone-enabled payment devices in-hand in a bid to win the company's donation for their favorite charities.

San Jose, Calif.-based VeriFone Systems is a global leader in secure electronic payment solutions. It provides expertise, solutions and services for the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. VeriFone solutions are designed to meet the needs of merchants, processors and acquirers in developed and emerging economies worldwide.

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