COMBINED LOCKS, Wis. -- U.S. Oil Co. Inc. and Outsite Networks Inc. have jointly announced the implementation of GoFor Rewards across the U.S. Oil Co. Inc. Express Convenience Centers chain.
Jerry Smith, general manager of Express Convenience Centers, said, "We are thrilled with the results of GoFor Rewards. During this difficult business climate, we have seen our fuel volumes and inside sales each increase over 6%. It truly is a testimony to the success of our program as we are operating in a flat or declining market."
GoFor Rewards is a guest loyalty program that offers consumers [image-nocss] rewards based on their loyalty to the Express Convenience Centers chain. Kelly Dewey, loyalty program leader for Express, said, "We already have over 45,000 guests enrolled in our program. The average loyal guest spends $1.02 more per store transaction and 1.90 gallons per fuel transaction then the average nonloyal consumer."
GoFor Rewards is an automated loyalty rewards program that offers daily, monthly, clubs, random and sweepstakes (sport boat, gasoline for a year, hotel stays, mini choppers) rewards. In addition, the program offers Rolling Rewards—a feature that allows guests to accumulate points annually towards rewards of greater value.
"Outsite Networks has provided us with a system and support that allows us to offer unique rewards and incentives to our guests and to also communicate those incentives using their digital audio system at the pumps," said Dewey. "This system allows us to differentiate ourselves from our competition and grow our business. Also, our vendor partners have truly valued the results of the program and the use of the audio to promote their products to consumer/guests at the pump."
Combined Locks, Wis.-based Express Convenience Centers, a division of U.S. Oil, operates in the Fox Valley and Green Bay markets in Wisconsin. With 19 sites, Express offers walk-in beer coolers, smoke shops and 24-hour pay-at-the pump services.
The newest site, in Appleton, Wis., has an all-product drive through.
Headquartered in Norfolk, Va., Outsite Networks provides loyalty marketing technology specifically for the convenience store industry. The company's In-Touch loyalty marketing system technology is used by more than 100 retailers to operate loyalty programs for more than 1,500 sites. The company's technology allows retailers to offer consumers real-time incentives and 1:1 audio messages at the pump and inside the store based on consumer purchase history, basket and demographics. The technology currently supports more then three million consumers and has measured more than one billion transactions, issued more than 15 million rewards, and plays more than 40 million audio messages to consumers every month, it said.
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