Technology/Services

SuperAmerica Offers New Private-Label Credit Card Program

Convenience-store chain partners with First Bankcard

OMAHA, Neb. --SuperAmerica convenience stores and First Bankcard have launched the new SuperAmerica Credit Card program.

SuperAmerica credit card

The SuperAmerica Credit Card offers consumers five cents off per gallon of fuel, excluding diesel, at the pump, as well as in-store at SuperAmerica locations.

The card provides “Immediate Rewards” and other benefits. Customers can also use the SuperAmerica Credit Card with SuperAmerica’s existing My SA Rewards program to save an extra three cents off per gallon of fuel for a total of eight cents off per gallon, excluding diesel.

“We’re excited to bring this product to our customers. SuperAmerica confidently chose First Bankcard because it has a strong platform,” said Kraig Elliott, marketing director for SuperAmerica. “SuperAmerica as a brand continues to offer our customers convenient and market competitive reasons to shop in our 267 stores, including our My SA Rewards loyalty program and now with our private-label credit card.”

Stephen F. Eulie, president of First Bankcard, said, “The SuperAmerica Credit Card program enables SuperAmerica to be more competitive in its markets, and build loyalty with its customers while providing outstanding rewards and brand experience.”

Woodbury, Minn.-based SuperAmerica is a part of the Northern Tier family of companies. SuperAmerica operates more than 267 retail locations in Minnesota, South Dakota and Wisconsin.

Omaha-based First Bankcard is a division of First National Bank of Omaha, a subsidiary of First National of Nebraska.

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