Stinker Stores is partnering with loyalty solution provider Punchh to enhance its customer experience and drive customer loyalty.
The Boise, Idaho-based convenience-store chain selected Punchh, which is part of Par Technology Inc., a New Hartford, New York-based restaurant technology company and provider of unified commerce for enterprise restaurants, to help segment and accurately target key groups of customers to build loyalty, especially for products they might not normally purchase, Par Technology said.
Stinker Stores, which has 110 locations in Colorado, Idaho and Wyoming, is a CSP 2024 Mystery Shop finalist, and it also will use Punchh’s customer analytics to measure loyalty return on investment. With Punchh’s dashboard, Stinker will be able to see the effect of its loyalty efforts on the business.
“Customer experience is our biggest priority, and Punchh will help us continue to turn customers into Stinker fanatics,” said Billy Colemire, director of marketing at Stinker Stores. “The platform is not only powerful but easy to use, making it a no-brainer to adopt.”
Par Technology CEO Savneet Singh said, “There are so many options today for a quick bite, drink of coffee or a fillup on gas, but with nearly a century in business, Stinker clearly knows how to win over customers time and time again.”
With Punchh, Stinker can now capture a new level of customer data that will drive brand advocacy “while delivering fun to their customers that will propel their business forward,” Singh added.
Par Technology has been in business for more than 40 years. More than 70,000 restaurants in more than 110 countries use Par’s restaurant point-of-sale (POS), customer loyalty and engagement, payments, omnichannel digital ordering and delivery and back-office software solutions as well as hardware and drive-thru offerings.
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