Strategic Alignment: Optimize marketing efforts by aligning in-store digital media, mobile and social media with consistent messaging and cross-promotion. For example, use digital signage to drive awareness for mobile apps and Facebook fan pages. Alignment will allow retailers to connect with shoppers pre-store, in-store and post-store.
Product [image-nocss] Engagement: Researchers have found that when consumers touch an item for more than a few seconds, they are more willing to buy it. Encourage your shoppers' natural inclination to purchase by installing engaging and interactive assisted shopping features, such as product information videos and side-by-side product comparisons, prompted by customers' touchscreen activity and/or interaction with physical sensors, buttons and product lift triggers.
Content Management: Flexible, easy-to-use network platforms are as important as the content they are delivering. Choose a solutions provider whose distribution capabilities are so easy that one person can control thousands of displays at once--eliminating the labor constraints some in-store digital media networks may present.
Targeted Messaging: Today's shoppers are not responsive to one-size-fits-all messaging. With the proper in-store digital media network, retailers and brands can put their consumer research to use and target shoppers with relevant, personalized messaging based on time of day, day of week, geographic location and in-store location.
Reflect recently launched Audience TouchPoint, a new solution that increases product engagement and interaction, as an addition to its market-leading ReflectView software suite. Audience TouchPoint supports assisted shopping features, such as product information videos and side-by-side product comparisons, triggered by customers' physical product interaction and/or touchscreen activity.
The ReflectView platform, currently deployed by brands such as Best Buy, Verizon Wireless, Target, GameStop and CBS Outdoor, provides retailers and brands with the ability to control and distribute content across enterprise-class, in-store digital media networks from a single location, which it said leads to a deeper connection and increased interaction with customers.
With the addition of Audience TouchPoint and two other recently launched solutions, HD MediaPoint and Mobile MessagePoint, to the current suite, retailers and brands can now manage all components of their in-store digital media with the ReflectView platform, the company said.
Founded in 2001, Reflect is a national, full-service provider of in-store digital media solutions including digital signage, interactivity applications and assisted shopping features; and ReflectView, the most flexible, scalable and proven digital media merchandising solution on the market. Headquartered in Dallas, it serves midsized to large-sized companies specializing in retail, banking/finance, hospitality and entertainment.
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