ST. PAUL, Minn. & LISLE, Ill. -- CHS Inc. and its Cenex brand have agreed with Royal Buying Group Inc. for RBG to establish and conduct a convenience store buying club named the Cenex Advantage Program.
This deal will allow RBG to provide convenience retailing services to all Cenex-branded channel partners in the form of marketing programs, rebate administration and promotion management.
"CHS Retail Solutions has established collaborative business relationships that are designed to help the independent retailer gain more negotiating clout, deepen discounts, maximize rewards and build store traffic," said Jane Mrozek, CHS marketing specialist. "With nearly 1,400 Cenex- branded retail locations across the United States, we're committed to generating strategic alliances with strong programs that help the retailer succeed. By agreeing with the Royal Buying Group to offer the Cenex Advantage Program, we're helping Cenex retailers take advantage of program discounts and improve profitability."
Angela Angelilli, vice president of member services of RBG, said, "By combining the strategic directives of the Cenex marketing team with our niche services for the independent retailer, Royal Buying Group has taken a significant step in aggregating the buying power of all Cenex-branded channel partners. Our personal relationships, training services and merchandising capabilities will continue to help both vendors and operators achieve 'the competitive edge' in the convenience store industry."
She added, "We are looking forward to utilizing the strength of the Cenex brand to create impactful marketing programs and promotions."
Royal Buying Group, Lisle, Ill., is a national organization dedicated to maximizing sales and profitability of convenience stores, petroleum locations, college book stores, truckstops/travel plaza centers, auto repair facilities, drug stores, tobacco outlets and liquor stores. It represents more than 6,500 locations nationwide. Core service capabilities include negotiating with regional and national suppliers for impactful and competitive sales and marketing programs and providing category management expertise, marketing support and customer service support.
St. Paul, Minn.-based CHS is a leading global agribusiness owned by farmers, ranchers and cooperatives across the United States. Diversified in energy, grains and foods, CHS is committed to helping its customers, farmer-owners and other stakeholders grow their businesses through its domestic and global operations. It supplies energy, crop nutrients, grain marketing services, livestock feed, food and food ingredients, along with business solutions including insurance, financial and risk management services. The company operates petroleum refineries/pipelines and manufactures, markets and distributes Cenex-brand refined fuels, lubricants, propane and renewable energy products.
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