NORTH SALT LAKE CITY, Utah -- Maverik Country Stores has deployed Radiant Systems Inc.'s Tiger Fuel Controller at its stores, and Radiant said the deployment has achieved time savings of more than 70% on fuel price rollback transactions.
The retailer chose the Tiger Fuel Controller for its ability to deliver faster rollback times at the dispenser as part of its Adventure Club loyalty program. The Adventure Club loyalty program provides an immediate price rollback at the dispenser for members and is a key part of the company's [image-nocss] marketing strategy. Maverik is seeing the average rollback time drop to less than five seconds with the Tiger in place.
We're a convenience store chain, so we need fast transaction times to keep our customers happy, said Lynn Call, chief information officer of Maverik. We're seeing the price rollback time decrease by more than 10 seconds, and customers just love it.
The Tiger was designed to meet the high processing demands of encrypted pay-at-pump transactions in Asia and is also speeding transactions in the U.S. market, where complex pay-at-pump transactions, such as the Maverik Adventure Club, are straining the legacy infrastructure of older dispenser technologies, Radiant said.
Our mission is to deliver solutions that ensure that leading retailers like Maverik are never limited by the speed of their technology in their service, said Mark Schoen, president of Atlanta-based Radiant's global petroleum and convenience retail division.
North Salt Lake City, Utah-based Maverik operates approximately 175 locations in Arizona, Colorado, Idaho, Montana, Nevada, Utah and Wyoming.
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