The result is a loyalty program where the local community becomes the program's biggest advocates, the company said.
The technology is the Outsite Networks Community Partner TouchPoint. This unit interfaces with member [image-nocss] loyalty tags, recording a member's visits to a partner's location or event. That will in turn trigger a partner coupon when the member returns to the c-store. That coupon can contain special offers, freebies, even targeted messaging.
Outsite Networks has also introduced new "Group" targeting thatin addition to enabling a number of advanced loyalty tacticscan support linking loyalty programs with charity fundraising drives.
"This effectively extends c-store loyalty program across a community of local and regional partners. Together they enjoy the ultimate in audience sharing, and the c-store is the center of it all. Partnering at this level is a powerful way for convenience retailers to lock up a market and lock out the competition," Outsite Networks CEO Anton Bakker said.
Norfolk, Va.-based Outsite Networks is a leader in turnkey loyalty services, media and loyalty systems in the retail petroleum, c-store and quick-service restaurant (QSR) industries, with more than 4.5 million members, 1,500 participating sites from more than 100 convenience retail chains.
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