WALL, N.J. -- In today’s increasingly techno-centric world, retail marketers balance many priorities, not least of which includes the digital space. With 36% of customers under the age of 37—the much-discussed millennial generation—connecting with consumers has become crucial for all retailers and for convenience stores in particular. A recent Technomic study found that 50% of “super heavy c-store users” fall into the millennial demographic, and the most successful way to connect with and sell to them is through their most coveted device: their mobile phones.
It’s not always clear to retailers how to use mobile to connect with this rich market of young adults, let alone find the time to develop targeted marketing strategies.
“As the millennial evolves into the target demographic, mobile marketing tactics have to evolve as well,” said Ivan Silvagni, executive vice president of OpenStore. “Digital coupons, beacon technology and the ability to segment and target customers are three of the most important new developments retailers should be focusing on.”
OpenStore is the industry leader of digital marketing solutions. It can assist a retailer to succeed and ensure the right time and resources are focused on targeting the 75-million-plus consumers that are millennials. One way is through OpenStore’s dedicated marketing services team called Campaign Services, which fully supports a convenience brand’s efforts with digital promotions.
“Working with convenience retailers since 2009 and listening to their increasing need for more guidance and resources, OpenStore now offers a new level of service through our Campaign Services Group, which helps ensure the right team is in place for c-store brands to achieve digital marketing success,” Silvagni said.
Experienced marketing specialists at OpenStore are able to provide strategies to retailers already stretched thin, or who are new to the digital marketing sphere. They work with c-stores through the OpenStore Dashboard, where campaign promotions are created and sent directly to customers. The OpenStore Campaign Services team have helped chains achieve record app downloads, increased sales and better user engagement rates through personalized attention to each convenience retailer.
While it can be challenging and at times daunting to keep up with the changing consumer, companies like OpenStore aim to stay ahead of the curve and on top of the latest trends so the busy c-store marketer can focus their attentions on their business, and succeed.
Contact OpenStore to learn more and power your c-store with digital and mobile solutions at openstoreinfo@openstoreloyalty.com.
This post is sponsored by OpenStore